Profit can be annual. Cash flow is monthly.

Profit can be annual. Cash flow is monthly.

A business can be profitable and still face cash flow problems in certain months.

This is especially common when demand for your product changes throughout the year.

For example, you may generate UAH 300,000 in sales in December, but only UAH 120,000 in January. Meanwhile, rent, salaries, and other fixed expenses don’t disappear.

That’s why average annual revenue doesn’t always show the full picture.

With WlasnaSprawa, you can account for sales seasonality and see how it affects your business’s financial performance throughout the year.

This helps you understand in advance:

— which months are likely to bring the highest sales;

— when a cash shortage may occur;

— how much cash reserve your business may need;

— how the results will change if you adjust your sales forecast.

Because planning a business based on an annual average is not the same as seeing what happens month by month.

Try modeling your business’s seasonality in WlasnaSprawa.